HTBAL · SPONSOR SCALE: NTS · REV. A
Ready to partner? 🤝
Build More Than a Home.
Build Brand Loyalty.

Partner with an original comedy series where your products become part of the story, not just another advertisement.

The Victorian house from How To Build A Life
FIG. 1 — THE PROPERTY
Series Snapshot

The show, at a glance.

Title
How To Build A Life
Format
Half-Hour Single-Camera Comedy
Season One
8 Episodes
Runtime
Approx. 22–30 Minutes
Genre
Romantic Comedy / Home Renovation
Setting
Cincinnati, Ohio
Who's Watching

Target Audience.

Adults 35–55 Homeowners DIY Enthusiasts Women Rebuilding After Divorce HGTV & Home Renovation Fans Lifestyle Television Viewers
About the Series

Meet Sydney Walters.

How To Build A Life follows Sydney Walters, a home improvement expert who returns to her Midwestern hometown after a difficult divorce. Determined to rebuild her life, she purchases a neglected Victorian mansion and begins renovating it room by room while navigating family drama, unexpected romance, and the hilarious realities of starting over.

Each episode combines heartfelt comedy with authentic home renovations, naturally integrating products and services into the story.

Sydney Walters, the lead character of How To Build A Life
Sydney Walters — the heart of the show.
Why This Series Is Different

Products with a real role to play.

No commercial breaks needed — every episode is built around real renovations, so your product gets a real role in the story.

Why Brands Love This Series

Renovation sells itself.

Home improvement is one of the biggest consumer categories in America — and it's built into every episode.

Featured Products May Include

PaintFlooringAppliances FurniturePower ToolsLighting Kitchen & Bath FixturesHome DΓ©cor Smart Home TechnologyOutdoor Living LandscapingCleaning & Organization
Picture It

What a placement actually looks like.

A natural, in-scene shot — the kind your product could be part of.

Cast member using a power tool in a home renovation scene from How To Build A Life
Tools and products, right where the story needs them.
See It For Yourself

Watch the trailer.

A first look at the show your brand could be part of.

Brand Partnership Opportunities

Customized to fit your goals.

Partnerships designed around your brand's marketing goals.

Opportunities Include

Product PlacementSponsored Episodes Set DecorationFeatured Renovations DIY Tutorial IntegrationCast Social Campaigns YouTube ContentBTS Features Premiere SponsorshipsGiveaways SweepstakesCustom Activations

Your Brand Benefits

  • Organic Product Integration
  • Brand Visibility Throughout Episodes
  • Social Media Promotion
  • Behind-the-Scenes Content
  • YouTube Exposure
  • Digital Marketing Support
  • Press & Publicity Opportunities
  • Premiere Invitations
  • Cross-Promotional Campaigns
  • Long-Term Streaming Exposure

Bottom line: your brand becomes part of moments viewers trust and remember — not an interruption to them.

Pick Your Level

Six ways to build something together.

From a foundation-level partnership to the exclusive Season One presenting sponsorship.

01
🏠
Foundation Partner
Community Partner (local businesses)
$2,500
  • Website recognition
  • Social media thank you
  • Community listing
  • Premiere invitation
  • Name in end credits
  • Newsletter mention
02
πŸ”¨
Builder Partner
Paint, flooring, tools, dΓ©cor & more
$5,000+
  • Product placement
  • Social media mention
  • Website recognition
  • BTS content
  • Featured in 1+ episode
  • Usage rights to footage
03
πŸ›
Room Sponsor
Sponsor one room's transformation
$10,000
  • Featured in renovation
  • Recognition in room reveal
  • Before & after photos
  • Social content package
  • Logo in reveal scene
  • Usage rights to footage
04
πŸ“Ί
Episode Sponsor
Sponsor one featured episode
$25,000
  • Featured in one episode
  • Digital promotion
  • BTS photos
  • Premiere tickets
  • "Sponsored by" card
  • Dedicated social post
05
⭐
Season Sponsor
Support the entire first season
$50,000
  • Season-wide integration
  • Featured across episodes
  • Premiere invitations
  • "Season Sponsor" title card
  • BTS access day
  • First right on Season Two
TOP TIER! 06
πŸ‘‘
Presenting Partner
Exclusive: "Presented by…"
$100,000+
  • Presenting sponsor recognition
  • Logo on all marketing
  • EP credit (if appropriate)
  • VIP set visit
  • "Presented by" in every episode
  • Cast appearance at your event

🧰 Prefer to contribute product instead of cash? In-kind contributions (lumber, paint, furniture, appliances, catering, equipment rentals, and more) are welcome at Tiers 01–03.

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