Partner with an original comedy series where your products become part of the story, not just another advertisement.
How To Build A Life follows Sydney Walters, a home improvement expert who returns to her Midwestern hometown after a difficult divorce. Determined to rebuild her life, she purchases a neglected Victorian mansion and begins renovating it room by room while navigating family drama, unexpected romance, and the hilarious realities of starting over.
Each episode combines heartfelt comedy with authentic home renovations, naturally integrating products and services into the story.
Unlike traditional commercials that interrupt programming, How To Build A Life allows brands to become part of the viewer experience. Every episode revolves around real home improvement projects, giving products a meaningful role within the story. Audiences watch products solve problems and become part of memorable moments — creating brand exposure that feels natural, engaging, and lasting.
Home improvement is one of the largest consumer spending categories in America, and audiences actively seek inspiration for products they can use in their own homes. Because renovation is built into the DNA of the series, nearly every episode creates organic opportunities for product integration.
Featured Products May Include
A first look at the show your brand could be part of.
We offer partnerships designed around each brand's marketing goals — here's what's on the table.
Why your brand belongs here: because nearly every episode features home renovations, decorating, shopping, entertaining, and everyday life, How To Build A Life creates natural opportunities for brands to become part of the story, not interruptions to it. Whether your company sells paint, appliances, furniture, tools, financial services, restaurants, or everyday household products, your brand can be authentically integrated into moments that viewers trust and remember.
From a foundation-level community partnership to the exclusive presenting sponsorship of Season One — pin your spot on the board.
🧰 Prefer to contribute product instead of cash? In-kind contributions — lumber, paint, furniture, appliances, catering, equipment rentals, and more — are welcome in lieu of cash at Tiers 01–03. Every partnership can be customized to fit your brand's specific goals.